Home Academy How to Guides How to create your Run Of Network campaign

How to create your Run Of Network campaign

November 26, 2019

Run Of Network (RON) campaigns are used to run on all of the websites that match your targeting filters.

These RON campaigns provide you with extra settings and reports specifically for reaching the right visitors. In addition, you can manually block any domain or ad zone that you do not consider fit for your campaign anytime you want.

This article explains how to set up your first Run Of Network (RON) campaign.

Set up your RON campaign in a couple of minutes.

When setting up a Run Of Network (RON) campaign, you’ll also complete a 5-step process to add a creative and review your RON campaign.

This article explains how to set up your first Run Of Network campaign.

Before you begin

Learn about the different ad campaign types and understand your ad campaign settings so you know after that, how to set up your ad campaign to help meet your business goals.

Step 1: Choose your basic Run Of Network campaign settings

If you’ve already created an ad campaign in your account, click the Campaigns tab, then click the pencil icon, to edit the ad campaign settings;
If you have an EroAdvertising’s account but haven’t created an ad campaign yet, click the Campaigns tab. Then, proceed to the next step.

Run Of Network

In your basic ad campaign settings, give your ad campaign a name.
Note: that this field is only editable when at least one ad campaign is selected.

Campaign type

From the drop-down menu, select RON “Run Of Network” (recommended to generate high volumes of traffic).

Note: Campaign types cannot be changed once the ad campaign has been created and posted. Learn more about choosing your ad campaign type.

Advertising method

Select the advertising method type you want to use. Most advertisers use “banner ads” (recommended to generate high volumes of traffic), ” pop ads,” or “redirect ads”, though other ad campaign types are available.

Note: Advertising types cannot be changed once the ad campaign has been created and posted. Learn more about choosing your advertising type.

Rating type

Select the rating type you want to use. Most advertisers use “softcore” or “hardcore” recommended to generate high volumes of traffic), though other rating types are available. Learn more about choosing your rating type.

Campaign Tags

Choose your campaign tags (optional) you want to use. Learn more about choosing your campaign tags.

Payment type

Select the payment type you want to use. Learn more about choosing your payment type.

CPC: Set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad.

SmartCPM: Dynamic CPM pricing model that works on a second bidding price basis.

Ad Zone Filters

Select the ad zone filters you want to use. With the ad zone filter, you can block certain ad zones from your campaigns, avoiding your advertisements being shown on these ad zones. Learn more about choosing your ad zone filters.

Domain filters

Select the include domain filters you want to use. With the domain filter, you can block certain domains from your campaigns, avoiding your advertisements being shown on these domains. Learn more about choosing your domain filters.

Main Category

Select the main category you want to use. Learn more about choosing your main category

Daily budget

Enter a daily budget, you can set your daily budget to a specific amount. Learn more about choosing your daily budget.

Maximum budget

Enter a maximum budget to spend for this campaign, you can set your maximum budget to a specific amount. Learn more about choosing your daily budget.

Click Next to continue with the Geo-targeting.

Step 2: Choose your Geo-targeting (optional)

Countries and locations

From the drop-down menu, check the boxes next to the countries, cities, and regions that you’d like to target.

Click Next to continue with the traffic type filters.

Step 3: Choose your traffic type filters settings (optional)

Traffic type filters

From the drop-down menu, select the traffic type (required) you want to use.

Check the boxes next to the operating systems, browser targeting and website languages that you’d like to target when your traffic type is set to “Web”.

However, when you’ve set the traffic type to Mobile or IPTV Console more settings like mobile devices, tablets, and connection types will be shown.

After you choose the rest of your Traffic type filter settings, click Next to continue with the Advanced settings (Optional).

Step 4: Choose your advanced settings (optional)

Time periods

Check the boxes next to the time periods that you’d like to target or enter one or more custom time periods. Learn more about choosing your time period(s).

Days of the week

Check the boxes next to the days of the week that you’d like to target or enter one or more custom days.

Frequency capping

Select the frequency capping you want to use. Most advertisers use “1:12 hours” (recommended to generate high volumes of traffic), though other rating types are available. Learn more about choosing your frequency capping.

Website type

Check the boxes next to the website types that you’d like to target. Learn more about choosing your website types.

Display type

Check the boxes next to the display options types that you’d like to target. Learn more about choosing your display types.

Ad zone ranking

Select the ad zone ranking you want to use. Most advertisers use “medium quality” (recommended to generate high volumes of traffic), though other rating types are available. Learn more about choosing your ad zone ranking.

Click Next to continue with the add your creative settings (required).

Step 5: Add your creatives

Click the “Upload a New Creative” button. In your creative settings, give your creative a name, description and some keywords. Note: The name field is only editable when a campaign is selected. The creative settings are based on the advertising method type that is chosen in step 1.

Banner type

Select the banner type you want to use. You can choose “Upload a Creative”, Upload an iFrame tag” or “Upload from the banner pool“. banner types can be changed once the campaign has been created and posted. Learn more about choosing your banner type.

The banner file upload button allows you to upload a file from your computer to the ad server.

Banner size

Select the banner size you want to use. Most advertisers use “300×250” (recommended to generate high volumes of traffic), though other banner sizes are available. Banner sizes can be changed once the campaign has been created and posted. After you’ve edited an ad, it’ll be reviewed by the Customer Service Support team before we start running it. Learn more about choosing your banner sizes.

Display URL

Enter a display URL. Learn more about choosing your display URL.

Select HyperText Transfer Protocol (HTTP) or the secure version (HTTPS) and enter a destination URL.

Ad properties

Check the boxes next to the ad properties that apply to your banner. Learn more about choosing your ad properties.

URL properties

Check the boxes next to the URL properties that apply to your destination URL.

Continue to choose your bid strategy.

Click Save settings and click Finish to Review your campaign settings.

Tip: If you’ve already set up a similar campaign and you want to use the same settings, you can save time by cloning the existing campaign from the “Edit” drop-down menu on the “Campaigns” tab. Just check the box next to the campaign you want to clone, select “Clone” from the “Edit” drop-down.

Have additional questions? Reach out to our friendly support team at support@eroadvertising.com