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Tag: Frequency Capping

Frequency capping limits the number of times your ads appear to the same user on our Display Network. How it works: You set a limit for the number of impressions shown to the same user per day, per week, or per month. You also choose whether the limit applies to each ad, ad group, or campaign. Only viewable impressions count toward your frequency cap. Why it matters: It helps you control the maximum number of times users can see your ad, so you can focus on showing your ad to new people.

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