Home Academy How to Guides How to create your CPM (cost per mille) campaign

How to create your CPM (cost per mille) campaign

CPM campaign

CPM campaigns are ideal for online marketing strategies that focus on heightening brand awareness and delivering specific messages.

The CPM campaigns provide you with extra settings and reports specifically for reaching the right visitors. In addition, you can manually add the ad zones that you do consider as fit for your CPM campaign anytime you want.

This article explains how to set up your CPM (cost per mille) campaign.

Set up your CPM (cost per mille) campaign in a couple of minutes.

When setting up a CPM (cost per mille) campaign, you’ll also complete a 6-step process to add a creative and review your CPM campaign.

Next steps

This article explains how to set up your first CPM (cost per mille) campaign.

Before you begin

Learn about the different campaign types and understand your ad campaign settings so you know after that, how to set up your ad campaign to help meet your business goals.


Step 1: Choose your CPM campaign settings

Sign in to your EroAdvertising’s account.

  • If you’ve already created a CPM campaign in your account, click the Campaigns tab, then click the pencil icon, to edit the CPM campaign settings;
  • If you have an EroAdvertising’s account but haven’t created a CPM campaign yet, click the Campaigns tab. Then, proceed to the next step.

CPM campaign

In your basic ad campaign settings, give your CPM campaign a name.
Note: that this field is only editable when at least one CPM campaign is selected.

Campaign type

From the drop-down menu, select CPM (cost per mille) (recommended to generate brand awareness).

CPM campaign
Campaign Type

Note: Campaign types cannot be changed once the ad campaign has been created and posted.

Advertising method

Select the advertising method type you want to use. Most advertisers use “banner ads” (recommended to generate high volumes of traffic), ” pop ads,” or “redirect ads”, though other ad campaign types are available.

Run Of Network
Advertising method

Note: Advertising types cannot be changed once the ad campaign has been created and posted. Learn more about choosing your advertising type.

Rating type

Select the rating type you want to use. Most advertisers use “softcore” or “hardcore” recommended to generate high volumes of traffic), though other rating types are available. Learn more about choosing your rating type.

rating type
Rating Type

Campaign Tags

Choose your campaign tags (optional) you want to use. Learn more about choosing your campaign tags.

campaign tags
Campaign Tags

Payment type

Select the payment type you want to use. Learn more about choosing your payment type.

CPM: The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.

CPM campaign
Payment Type

Main Category

Select the main category you want to use. Learn more about choosing your main category

run of network
Main Category

Categories

Select the categories you want to use. Learn more about choosing your categories.

run of network
Categories

Daily budget

Enter a daily budget, you can set your daily budget to a specific amount. Learn more about choosing your daily budget.

Run Of Network
Daily Budget

Click Next to continue with the Geo-targeting.


Step 2: Choose your Geo-targeting (optional)

Countries and locations

From the drop-down menu, check the boxes next to the countries, cities, and regions that you’d like to target.

geo-targeting
Geo-Targeting

Click Next to continue with the traffic type filters.


Step 3: Choose your traffic type filters settings (optional)

traffic type filters
Traffic Type Filters

Traffic type filters

From the drop-down menu, select the traffic type (required) you want to use.

traffic type
Traffic Type

Check the boxes next to the operating systemsbrowser targeting and website languages that you’d like to target when your traffic type is set to “Web”.

However, when you’ve set the traffic type to Mobile or IPTV Console more settings like mobile devices, tablets, and connection types will be shown.

After you choose the rest of your traffic type filter settings, click Next to continue with the advanced settings (Optional).


Step 4: Choose your advanced settings (optional)

Run Of Network
Advanced Settings

Time periods

Check the boxes next to the time periods that you’d like to target or enter one or more custom time periods. Learn more about choosing your time period(s).

Run of Network
Time Period

Days of the week

Check the boxes next to the days of the week that you’d like to target or enter one or more custom days.

Run of Network
Days of the Week

Frequency capping

Select the frequency capping you want to use. Most advertisers use “1:12 hours” (recommended to generate high volumes of traffic), though other rating types are available. Learn more about choosing your frequency capping.

Run Of Network
Frequency Capping

Website type

Check the boxes next to the website types that you’d like to target. Learn more about choosing your website types.

Run Of Network
Website Type

Display type

Check the boxes next to the display options types that you’d like to target. Learn more about choosing your display types.

Run Of Network
Display Type

Ad zone ranking

Select the ad zone ranking you want to use. Most advertisers use “medium quality” (recommended to generate high volumes of traffic), though other rating types are available. Learn more about choosing your ad zone ranking.

Run Of Network
Ad Zone Ranking

Click Next to continue with the add ad zone (required).


Step 5: Choose your ad zones.

Click on the “Add Ad zone” button, to add one or multiple ad zones.

Ad Zone

In the pop-up window, the search field allows you to tailor search results to specific size ranges, impressions and more to make it easier to find specific ad zones. In addition, you can type in your search query at least 3 characters to find any ad zone. Learn more about choosing your ad zones.

Ad Zones

Click the search button to get an overview of all ad zones. Check the boxes next to the displayed ad zones types that you’d like to target. Click on the “+” mark or the “Add All Selected” button to add the ad zones to your ad campaign.

Ad Zone View

The selected ad zone(s) will be added to your CPM ad campaign.

Click Next to continue to add your creatives (required).


Step 6: Add your creatives

Click the “Upload a New Creative” button. In your creative settings, give your creative a name, description and some keywords. Note: The name field is only editable when a campaign is selected. The creative settings are based on the advertising method type that is chosen in step 1.

Run of Network
Add your creatives

Banner type

Select the banner type you want to use. You can choose “Upload a Creative”, Upload an iFrame tag” or “Upload from the banner pool“.  banner types can be changed once the campaign has been created and posted. Learn more about choosing your banner type.

Run Of Network
Upload a Creative

The banner file upload button allows you to upload a file from your computer to the ad server.

Run Of Network
Upload a Banner

Banner size

Select the banner size you want to use. Most advertisers use “300×250” (recommended to generate high volumes of traffic), though other banner sizes are available. Banner sizes can be changed once the campaign has been created and posted.  After you’ve edited an ad, it’ll be reviewed by the Customer Service Support team before we start running it. Learn more about choosing your banner sizes.

Display URL

Enter a display URL. Learn more about choosing your display URL.

Run Of Network
Display URL

Select HyperText Transfer Protocol (HTTP) or the secure version (HTTPS) and enter a destination URL.

Ad properties

Check the boxes next to the ad properties that apply to your banner. Learn more about choosing your ad properties.

Run Of Network
Ad properties

URL properties

Check the boxes next to the URL properties that apply to your destination URL.

Run Of Network
URL properties

Continue to choose your bid strategy.

Run Of Network
Bid Strategy

Click Save settings and click the “Finish” button to review your campaign settings.

Run Of Network
Campaign Review

Tip: If you’ve already set up a similar campaign and you want to use the same settings, you can save time by cloning the existing campaign from the “Edit” drop-down menu on the “Campaigns” tab. Just check the box next to the campaign you want to clone, select “Clone” from the “Edit” drop-down.

Have additional questions? Reach out to our friendly support team at support@eroadvertising.com