Online banner ads have standard sizes to accommodate horizontal, vertical, rectangular, and square advertisement areas. In order to design the right banner sizes it’s important to understand what ad inventory is available.
Here are the most important banner sizes on the EroAdvertising display network:
The top 3 banner sizes comprise 78% of all served ad impressions:
1. Medium Rectangle: 300×250
2. Leaderboard: 728×90
3. Wide Skyscraper: 160×600