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Traffic type targeting lets you choose the types of devices where your ad can appear. Web traffic – comes from desktop and laptop computers. Mobile traffic – comes from mobile devices with full Internet browsers. More than 90% of our mobile traffic is coming from users who are visiting normal websites with the browser on their mobile device. IPTV traffic – Internet Protocol television (IPTV) is coming from the delivery of television content over Internet Protocol (IP) networks How it works: By default, new campaigns target all types of devices, which include desktop computers, tablets, mobile phones and IPTV. However, when you create your campaign, you can indicate that specific ads are optimized to show on mobile phones, tablets or IPTV devices.

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