Generally speaking, there are 3 different types of ad banners. Each of the 3 major types of banner ads has its own advantages and disadvantages. Static banners, GIF banners or iFrame animated banners could be all a good match for you.
Upload static or animated banner:Standard banners are simple banners of gif or jpeg./ They usually include tekst with a visual such as a logo or graphic.
Upload iFrame tag: Rich media are those ads which has audio/video in it, i.e. rich with its behaviour
Upload from banner pool:In the context of campaign setup, a banner pool may be the availability of a set of banners (static, animated) shared among its banner campaigns.