The smart CPM Bidding option on RON campaigns for banners and pops inventory allows you to acquire better sources of traffic. The system determines the lowest price you must pay to get the best possible position in the rotation of the campaigns up until your maximum bid price. The reports show full transparency so you will always know which bid you paid.
Used wisely, smart CPM is a great tool since it saves time and guarantees the best visibility at the most affordable price.
Note: Be realistic with your budgets as targeting too many impressions with a large bid price and a small budget could increase the chances of an overspend!
Tip: Create CPM Spot Targeting Campaigns if you want to bid per traffic source.