In the era where mobile was completely surpassed laptop not having a website optimized for mobile is a step towards failing. When it comes to mobile vs desktop the data is pretty clear, in 2018 – 58% of website visitors came from mobile, which shows a clear market dominance form this device.
Even though mobile might be the number one priority you shouldn’t forget desktop. To get the best of both worlds you must have a responsive website.
What is a responsive website?
A responsive website is a site were navigation design is adapted for all devices. These days the websites that rank higher on google are the mobile-optimized ones, but if you have a responsive website and optimized for all devices, expect google to take serious note of you when it comes to ranking.
“So how can I optimize my website for mobile?”
When it comes to mobile optimizations there are a couple of steps you can follow, steps that will improve your website and mobile, improving your conversion rate and decreasing your bounce rate.
Improve Site Speed
Having a fast website is essential not only when you are optimizing for mobile, but when you want to decrease your bounce rate. The rule here is simple, the lesser time your site takes to load the lower your bounce rate will be and the higher your conversion rate will be. 40% of users expect your website to load in less than 3 seconds if you take a little more is likely that they bounce away.
To help you increase your site speed we have this article, here you can learn the tools and the steps that you need to follow to increase your mobile optimization.
Have the same content on all devices
Inconsistencies across devices can make you come across as a website that deserves no trust, so when optimizing for mobile make sure that content is the same as other devices. The best way to follow this rule is as we mentioned before having a responsive website that way you can assure that your content is going to be the same, the only difference is that is being displayed with a design that is well suited to the device.
If Popups can be annoying and disturbing in the desktop, imagine on mobile. When you are using desktop and, for example, reading an article, when popups interrupt your reading you surely get avoid, so imagine how you would be when you are reading an article on mobile and besides interrupting your reading the popup becomes almost impossible to close.
The reality is that when these two situations happen in a mobile device users tend to close your website right away, so be careful with your popups when you are optimizing for mobile.
Use google mobile-friendly tool
Checking how you are performing in the eyes of the platform that you are putting your website on is key to have the best mobile optimization. Google as a great testing tool that you can use to check how you are doing in the eyes of the platform, that way you can rank as high as possible.
AMP or accelerated mobile pages is a method created to display smother versions of your pages. AMP removes all the unnecessary information, media files, etc so that your mobile page loads faster than ever and works perfectly well. Since his creation in 2015, this method as emerged a lot as it makes it possible for mobile pages to achieve peak performances across mobile devices.
If your bounce rate is high you probably should give AMP a try!
To resume, what you should do to when you are optimizing for mobile is
- Improve Site Speed
- Have the same content on all devices
- Avoid popups
- Use google mobile-friendly tool
- Use AMP
In the end, mobile optimization is all about SEO, all SEO tips that you can find will come handy whenever you are optimizing for mobile. In order of you having the best optimization possible you should look out for articles that teach you about how to reduce your bounce rate, increase conversion rate, that’s the end goal!