If getting leads, traffic and conversions have been a problem for you is likely that your bounce rate is very high. As a publisher trying to improve your conversion rate, a high bounce rate is everything that you don’t want. Mainly because it takes the value away from your ad spots, perceiving you as a low-value website.
What is bounce rate?
Bounce rate can be defined as the percentage of users that enter one page of your website and leave without taking any action or going on any other page.
A high Bounce rate is a clear indication that something is wrong with your SEO strategy. This can be caused by: having a slow website, poor content, bad design, or basically you are not giving the user a good enough experience and because of that, he bounces away.
Google analytics put’s it like this:
As no one wants to end up in a situation where conversion rates get affected by bounce rate, we prepared 7 tips that will help you reduce your bounce rate:
1.Speed up your website
This the most basic key tip we can give you. If your website takes too much to load users go away, in fact, 1 second more than the normal loading time is already enough to increase your bounce rate and decrease your conversion rate.
To improve your website speed we recommend this article, where you can understand what makes your site slow at the same you get the solutions to fix your problems.
2.Get rid of pop-ups
Although pop-ups can be useful on certain occasions they can also be irritable. Increasing your bounce rate and decreasing your conversion rate. Understand that when a popup disturbs the users reading is enough for him to leave the website.
The debate around pop-ups is heavy as publishers decide whether or not the should use them. As it may give a bad user experience, unless that you have a well-drilled plan on how to use them, is better not to risk it.
3.Use videos to grab attention
When a user enters your page we immediately search for value. Placing a video at the top of the page is a great way to keep users engaged and interested in your website.
This video may be an ad. A quick resume of what users can find on your website for example. The point here is that the users stay in the website for longer and more important, gets interested on the content of the website. A creative and attractive video is enough to reduce bounce rate and increase conversions!
4.Improve the readability of your website
Would you read something confusing and boring? No.
Well, your users think the same way. If you want to reduce the bounce rate, making your site readable on all devices is a must. The text needs to be on point as well as the design. Working together these two can cause a great impression, contributing to the overall user experience, reducing your bounce rate.
As a key SEO strategy, we could not leave A/B testing out of this one. A/B testing is a very effective strategy when it comes to see what works and what don’t. When using this strategy you should run two separate campaigns where you can see which one as the lowest bounce rate and the highest conversion rate. This based on that you choose one the offers and optimize it at most.
To A/B test at your best, we advise you to check you this article, here you can learn the basics as well as the tools that you need so that tour a/b test is as effective as possible.
6.Optimize your landing page
When searching online, people tend to open a site, look at the top of the landing page, and if there is nothing relevant they leave. To avoid situations like these you need to optimize your landing page!
Understand that high bounce rate is a direct consequence of badly optimized landing pages. Pages where the value isn’t provided right from the start. To fix this make sure that you show your content first, that way your customer gets what he wants right from the start and your bounce rate decreases.
7.Improve your CTA’s
As you already attracted visitors to your website, it’s time to make them stay!
By using a good CTA you are not only increasing the chances of higher conversion rate but also decreasing your bounce rate. Optimizing color, size, form, etc, can be a great way to make them stand out and overall more clickable.
Although minimal things can make the difference, what is going to make people click on your CTA is the offer behind him. Offers like, free trials and 1-month free subscription, etc, are the more clickable ones, and the ones that reduce bounce rate the most.
Now that you know how to optimize your pages to a low bounce rate, is important that you know the levels of bounce rate. In this way you can evaluate your website and see if you are within the normal range or even better.
Levels os bounce rate:
- 30 – 50% is excellent
- 50 – 70% is average
- 70 – 80% is poor
- 80%+ is very bad
As soon as you get a low bounce rate your conversions will fly!