EroAdvertising specializing in publisher tools to monetize your website traffic and deep targeting methods for advertisers to get the right traffic for your products.
CPC vs CPM – Which is better?
As the advertising world evolves new discussions take place every day and CPC vs CPM is no different. Over the years advertisers have been...
Demand-Side Platform for Advertisers/Media Buyers
Ad spots at a lower price, yet for a higher value.
This time we wanted to provide our advertisers/Media Buyers with a unique opportunity to...
5 Essentials for A/B Testing
When it comes to conversions, publishers are always searching for the best options. It might be a different button, a different design,...
Real-Time Bidding (RTB) ad exchanges
Everything you need to know about how real-time bidding exchanges work.
What are real-time bidding (RTB) ad exchanges?
An ad exchange is a technology platform that...
6 Things to Look at that Affects your Conversion Rate
A low conversion rate is a publisher's worst enemy that unfortunately occurs once in a while. Although it is almost impossible to...
How to Increase Conversions with Color Psychology?
Do you know why fast food chains usually use red and yellow in their restaurants? Or why luxury product manufacturers often use...
How to make money using a CPC Strategy?
There are multiple bidding options and strategies out there in the market. All with their respective ups and downs. Of course, it...
How the Demand-Side Platform (DSP) works
Understand how the Demand-Side Platform (DSP) works
You’ve just found out what is Demand-Side Platform (DSP) and it’s now time to talk a little bit more...
Beginner’s Guide: Mastering Pop-Under Traffic with EroAdvertising
Pop-under ads, much like vinyl records, are often declared "dead" but continue to prove their value in digital advertising. This format, also...
Best ROI strategies for 2020
No one likes losing money right?
The answer here is obvious. But unless you don't what to expand your...