As a publisher content is certainly something that is always on your mind. You often must be thinking about how you can improve it and make something creative. What about if we told you that is not all about what you do and more about how effective you do it?
There is a lot of aspects that need to be done for your blog posts to be at their full potential. If you produce content but forget the following SEO tips for your blog posts you are doing nothing!
1. Page Speed
This is probably the best SEO tips for your blog posts that we can give you. Things are simple here: if your page takes too long to load users bounce away and will read nothing of your blog posts. There is a lot of ways that you can improve your page speed. You can use WP Smush to compress your site’s images; AMP for better overall readability and google insights to test your site speed and see how you are doing in the eyes of the platform that you are putting content on!
A blog post without keywords can be compared with a car without weals, it simply doesn’t work. We assume that by this time you should know keywords are essential for every blog post SEO impact.
“How do I chose my keywords?”
Choosing keywords for your blog post is a simple process that everyone can do it. First, you must choose a platform that indicates the SEO difficulty, traffic volume, paid difficulty, and CPC of a certain keyword. As a platform, we recommend Ubersugests, has everything you need there is no going wrong here!
As you are on the platforms you should check for the keywords with good traffic volume and low SEO difficulty, anything lower than 20 is good.
This a great example of what type of keywords you should avoid. “SEO” for example, is a short tail keyword so competitive that as a publisher, is almost impossible to rank.
Here is a better option if you are writing a blog post about SEO. This long-tail keyword as a decent amount of traffic and is relatively easy to rank. If you make a good article where you mention the keyword a couple of times, chances are that you will be first or second page easily!
3.Internal and external links
If you want to rank well on google using internal and external links is between the most important tips for blog posts that you will receive!
Let’s dissect this:
Internal links can be one of your best friends when it comes to redirecting users to other blog posts! If you have a specific term or topic that you don’t want to elaborate on but you already wrote about, just place a link on the word. And who’s interested can enter and check it out!
See what we did here?
It’s exactly what we spoke before. That topic fitted the blog post, but as unnecessary to explain it since we already wrote about it so we just placed a link. This is a great way to make users go all-around your website consuming your content.
External links can be similar to internal links, the only difference is that you are redirecting users out of your site. Although it might seem strange, and you are probably questioning “why should I drive users away from my site?”. This is a great move in SEO terms.
Driving users away from your website using a link to a trust-worthy website can make you be perceived as a valuable website who puts out valuable content, resulting in you ranking higher in SEO!
Images can be a great ally when it comes to the readability and SEO of your blog post. In SEO terms you can insert keywords on the image’s description, increasing the likelihood of it ranking better.
In terms of readability, a blog post witch contains images is way easier to read and digest even if it has 1500 words plus than one that has no images.
Here is a quick recap on what you should do to make the most out of your blog posts:
- Improve Page speed
- Use Long-tail keywords
- Add Internal and external links
- Use Images to your favor
As a useful final tip that we can give you, don’t forget to use bolds and underlines, they improve the readability highlighting the main points and are also taken into consideration for SEO.