Pop-under ads, much like vinyl records, are often declared “dead” but continue to prove their value in digital advertising. This format, also known as Pop Ads or Onclick, is incredibly effective, especially for beginners in media buying. If you are just starting your journey in digital marketing, pop-under can be the ideal gateway, and here at EroAdvertising, we understand this better than anyone.
What Are Pop-Under Ads?
A pop-under ad is a type of online advertising that opens a new browser window, usually behind the user’s active window. This allows the ad to be viewed when the user closes or minimizes the main window. Simple, direct, and efficient—that’s why pop-unders remain a popular choice, especially among beginners.
Why Do Pop-Under Ads Still Work?
Even with the emergence of new technologies and ad formats, pop-unders maintain their popularity for several reasons:
- Accessibility: No advanced skills or prior experience are required to launch a pop-under campaign. It is an intuitive and easy-to-implement format.
- Reach: More than 1 billion users are still impacted by pop-unders, offering a vast audience for your campaigns.
- Return on Investment (ROI): Marketers often achieve impressive ROI with pop-under campaigns due to low cost and high visibility.
Benefits of Pop-Unders for Beginners
If you are just starting, pop-under offers several advantages:
- Ease of Implementation: No need to create complex banners or elaborate copy. Just have a ready landing page, often provided by the offer itself.
- Simple Bidding Models: Pop-under bidding options are user-friendly and easy to understand, perfect for those still learning the ins and outs of digital advertising.
- Broad Compatibility: Pop-unders work well with various verticals such as iGaming, Sweepstakes, and Dating, and are compatible with other ad formats like Push and Interstitials.
Ensuring Quality Traffic with EroAdvertising
One of the biggest concerns with pop-under ads is traffic quality. At EroAdvertising, we take this very seriously and have implemented several measures to ensure that our affiliates only get the most qualified traffic:
- Anti-Fraud Resources: We use advanced technology to prevent bot traffic, protecting your campaigns.
- Inventory Verification: Our team carefully reviews suppliers’ inventory to ensure you are only buying legitimate traffic.
- Rigorous Processes: We constantly monitor partner sites, excluding traffic from proxies and other dubious sources to maintain quality.
Bidding Models: Choose the Best for Your Campaigns
For beginners, we recommend starting with Smart CPM, which allows you to set a fixed bid for each placement, making it easier to manage the budget and optimize the campaign. More experienced affiliates may prefer traditional CPM, which offers greater control and scalability potential for larger campaigns.
Pop-unders are a powerful and accessible tool for any beginner in digital marketing. With EroAdvertising, you are guaranteed to work with a platform that values quality and transparency, helping you achieve your advertising goals efficiently and profitably.
